About

At FIN, we’re two female surfers who know firsthand the damage saltwater, sun, and wind can do to hair.

For years, we mixed up my own blend of salt, butter, and oils to protect my hair before surfing, realising that pre-surf protection was just as important as post-surf recovery. That’s when we decided to refine the formula and create FIN—haircare designed for life in the water.

With one of us bringing a background in digital marketing and the other in design, and over a decade of friendship, we combined our skills and passion to build FIN. Our products are crafted with natural, ocean-safe ingredients to shield, strengthen, and nourish hair—so you can spend more time in the waves and less time dealing with damage.

FIN is more than a haircare brand—it’s a reflection of the lifestyle we love and our commitment to sustainability. Every product supports environmental initiatives to help preserve the oceans and coastlines we cherish.

FIN: Haircare made for surfers, by surfers